Content writing is one of the major aspects of digital marketing services that most companies prefer to incorporate in their business. It can include planning, writing, and editing blogs, articles, posts, and other web stuffs typically for digital marketing purposes. Great data can be an asset for your company. It is better than any social media transaction and enhances your company’s search engine optimization. In addition to all this, a content marketing company will also have the advantage of building a higher authority in comparison to others.
Although this marketing provides very benefits to your company it is usually an overwhelming process and sometimes the data you publish does not get the reach it deserves and remains unnoticed and eventually fades away. The best alternative to this problem is that you can always consider repacking your optimum content in various ways to increase its digital reach and make it more noticed.
WHAT IS REPACKING OF CONTENT?
Content repacking is also known as content repurposing or even content recycling. it involves a process of turning your existing digital marketing data into new formats. It is marketing tactics that give your customers and audience a new form of consuming information and relating to it. It involves expanding your own content with the aid of new research and up-to-date information.
The main characteristic of repacking is that a new data piece will create its own value while preserving the absence of the original formate. Repacking is not merely about repacking your old content for new click and conversion, it is about using the old optimum content to make it more visible and acknowledge.
For example – You created a piece of data “How-to” article, now you can use that article to read in a podcast episode or can even use it as a mini audiobook.
REWRITING VS REPACKING
Rewriting is very distinct from Repackaging. Content rewriting involves saying the same thing but in different words. It is very often that in blog rewriting that the original piece should not even be written by the re-writer. Repacking involves turning already publish data into a new form with the source of both the content being the same.
Repacking is a more beneficial technique for the digital marketing service of your company as it provides immense new opportunities and options for publishing quality Data.
WHAT CONTENT CAN YOU REPACK?
Sometimes Digital marketing companies publish some pieces so good that they should rebuild in order to get them the digital reach that they deserve, but it becomes difficult to choose and decide which data should we put our time and effort to repackage. The following aid the facts that you can keep in mind while choosing data for repackaging.
1.EVERGREEN: – The data whose value increases with subsequent time and which does not require updating can be the best option to repack. It can include your blog about health and fitness or a review of existing or upcoming technology or providing strategies for digital marketing services etc. The data chosen should be relevant and should be ideally full for future years.
2.POPULAR: – It is very important that you take into account what is in trend at the present time and which of your content becomes more popular. You can take help from Google analytic to find out which posts were the more popular and can then unhesitatingly repackage them.
3.UPDATE: – you can also choose the data that needs to be updated for repacking. You can review and update your content related to technology or an algorithm and can give them a stylish new makeover.
HERE ARE THE TOP 5 WAYS FOR YOUR REPACKING.
1.TURN YOUR COMMENTS INTO CONTENT: –
We often come across many comments that are thought-provoking and creative. These comments can be compiled and can be offered as a valuable resource. These comments are the most valuable as they represent diverse opinions on a very significantly debated topic. Repackaging your comments in the form of appropriate connections will make your data more appreciated and attractive among the readers as well as you will be able to know what your readers like and dislikes. It will help your digital marketing company to achieve a healthy and beneficial level of interaction with your audience.
2.TURN YOUR OLD BLOG INTO VIDEOS.
You can always use your blog article and convert them into promotional videos for your company’s data and IT services. Videos will provide you opportunities to connect to a larger section of the audience including those who do not read. You can create a series of episodes giving information relating to your blog. This will not only entertain your customers but will also establish interest and curiosity towards your content. In addition to this, you can use these videos for your social media posts also.
3. TURN YOUR SURVEY INTO CASE STUDIES.
During your digital marketing journey, you might have conducted various surveys. These surveys can be used as case studies for your company. These surveys provide you relevant data for repacking as these surveys customers and interest your customers and will also provide you with the suitable keyword for search engine optimization. Case studies based on the surveys will be totally original content and will avoid plagiarism for your blog data.
4.TURN YOUR REVIWS INTO TALKSHOW PODCAST
Many Digital marketing companies provide reviews in various fields such as technology, beauty, entertainment, etc. You can turn your review into podcast shows of your company. These podcasts will provide you with the opportunity to connect to a completely new audience and will help you to increase your digital reach as well as revenue.
5.TURN YOUR ARTICLES INTO EBOOKS.
You can also use your articles related to the specific topics in the E-books of your company. E-books at your companies’ name will increase the traffic for your website as well as increase the credibility on your content. In addition to this e-book will also help to attain a higher rank in search engine optimization algorithm.
It is well said that “Content never dies”. You can also take into consideration the above facts and consider can content repaying for your digital marketing content.
Read This Blog: How to determine a publishing plan for your content strategy