Blendjet - the fatest Shopify store

How BlendJet become the fastest Shopify Store

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BlendJet: The Fatest Shopify Store 

Rhea Nischal 

BlendJet, founded in 2018, by Ryan Pamplin and JohnZheng, is a company that uses Shopify platform to run stores to sell the world’s most powerful blender.Their one and only agenda being- to make someone’s life healthier. They invented BlendJet One to serve the purpose of making smoothies, milkshakes, acai bowls etc in record time and then take the tumbler on the go. The brand grew quickly to become one of the most successful Shopify Plus stores. BlendJet, the original portable blender has become a must for fitness conscious people. They even got the spotlight in Yahoo Entertainment, NBC news channel and 

Within A year of its launch, BlendJet’s Shopify store had reached 0.5 million customers over a hundred and twenty one countries with sales skyrocketing day after day with the help of digital marketing companies.BlendJet has quickly developed into a worldwide reputable organization, incorporating Ryan’s vast experience creating Television commercials and online video advertising for Fortune 500 brands with John’s experience in managing eight-figure budgets for brands such as Disney, Atom Tickets, and Glassdoor. Even if you’re selling the world’s most efficient blender, there will undoubtedly be hurdles. Let’s talk about how they did it, the challenges they faced and how they overcame them. 

Initial Marketing and Challenges :Ryan and John created an outstanding video of the blender making it sell out in the first few initial weeks. 65.54% of their social engagement comes from their videos on Youtube. Their goals were to engage their customers and enhance customer satisfaction and loyalty. But even if you are selling the world’s most powerful blender, there surely are difficulties. One of the biggest one being communication with the customers. BlendJet resolved this problem by integrating with Facebook Messenger- a communication channel. Another problem down the lane which BlendJet faced was Cart Abandonment. Owners of ecommerce stores face a similar enormous challenge: A typical website’s 97 percent of visitors exit without buying a product, leading to wasted time and loss of money However, those who excel, such as Ryan and John, are those who are willing to experiment new concepts. They’re the kind who are constantly experimenting with innovative digital marketing companies providing digital marketing services, in addition to concentrating on and traffic. They are not hesitant to spend money in order to turn traffic into successful conversions. After their initial period of success, they discovered the amount of money they were losing due to the prospects leaving the store without purchasing the product they had added in their cart. To effectively solve this problem, they took their business to another level by coming up with a solution-Recart. 

BlendJet’s Messenger-Recart System : 

Many of BlendJet’s customers discovered them via Facebook so trying this would have worked. You can’t spam people out of nowhere, just as you can’t spam people out of nowhere with email marketing. Opt-in comes in a variety of ways. Merchants may start conversations with their buyers using popups, widgets, Click to Messenger ads, and Sponsored Messages. BlendJet needed to master their subscription strategy in order to create an active Messenger list. Popups are one of the most popular ways to gain Messenger subscribers. Recart combines Messenger subscription effortlessly with your popups, making it easy for consumers to sign up for both email as well as Messenger. Visitors to the store wouldn’t have to type in their email addresses, which saves time, particularly on mobile. More people subscribed to a Messenger popup than to a standard email popup. BlendJet’s Messenger experience begins with a popup that launches a Welcome Flow that does two things: 1) establishes a strong bond with customers by teaching them about the product, and 2) alerts customers about unused discount codes, thus preventing discount abandonment. When a company has a good Messenger subscription policy, 7-10% of all website users become Messenger subscribers. What’s more crucial than a membership now? Engagement. BlendJet can deal with customers much more effectively with Messenger than with email. Recart automates the majority of these conversations and encourages consumers to make a transaction. It’s important to note that marketers shouldn’t totally abandon digital marketing in favour of Messenger. They should simply go to where the clients are. Since the majority of BlendJet’s subscribers use email and Messenger, they use popups to grab all Messenger and email subscriptions,allowing them to use both platforms. 

BlendJet Messenger Marketing : 

BlendJet took the help of Recart to recover abandoned carts and generate photo reviews due to its integration with a digital marketing Company that helps to capture honest reviews about a product. Recart can do a lot more than just retrieve discarded carts. However, in order to overcome cart abandonment, they had to put some effort into setting up and improving their Abandoned Cart Messenger Campaign. BlendJet sends out two notices for orders that aren’t completed- One hour after abandonment and 23 hours after abandonment. Recart can do more than just rescue discarded carts. BlendJet has taken full advantage of becoming an initial supporter of Facebook Messenger marketing.Recart has substantially elevated BlendJet’s revenue by over $1,500,000, comprising $520,000 from lost cart recovery. But it’s about much more than earnings. 

Creating Quality reviews : 

Customer faith was another issue found by the BlendJet team. Trust is a precious commodity nowadays. Credibility is a precious asset, and convincing people to trust the brand is difficult. So the great obstacle here was to demonstrate that the product delivers on its promises and that customers enjoy using it. When it comes to powerful digital marketing content, there is nothing more valuable than word of mouth recommendation from someone you know. When such a recommendation is not available, the next best thing for most people is online reviews. But not all reviews are created equal.

When customers see genuine customer photos by real people it builds strong trust. BlendJet was searching for a way to build deep confidence with their customers by giving people the opportunity to have a voice and allowing them to share photographs of their satisfaction with the product. To produce photo feedback of their items, BlendJet began combining Loox and Recart. Shopify entrepreneurs will use Loox to collect stunning and authentic product feedback using photographs. Actual quality evaluations increase the rate of e-commerce conversion. Recart sends out Messenger promotions to BlendJet users to capture an objective overview of the brand with photographs as the Loox and Recart applications combine. The number of ratings exploded when Messenger independently outperformed email in terms of open rates and click-through rates.

BlendJet also has over 6,000 product reviews from actual consumers, many of which have photographs. 

OptiMonk Digital Marketing Company : 

BlendJet began using OptiMonk in May 2019 and has seen significant growth in sales and conversions since then, which is quite significant. It’s critical to try to get those who essentially were on the verge of hitting the button to offer them a compelling excuse to return. BlendJet did just that with the aid of OptiMonk, giving those guests a 10% discount to basically entice them to return once they were kind of willing to pick up their generally portable blenders. As visitors click the button on the thank you tab, the coupon kind of is automatically applied to their cart and they can enjoy the discount,due to Shopify”s very automatic coupon particularly redeem function. 

With the help of these campaigns, BlendJet accumulated 15,313 Subscribers from Cart abandoners. BlendJet’s ultimate aim, as we have established from the campaigns above, was to prevent users from fleeing without subscribing or purchasing. We discussed cart abandoners and prospects who are looking at the product listing. Let’s examine what BlendJet did for the users who are still in the early stages of their journey. They built a subscriber nano bar at the bottom of the screen that basically is shown continuously as they scroll through for fairly potential prospects.In return for a subscription, they gave 10% off the first order. The nano bar was missing from product pages, checkout, cart, and thank you pages. As a result, it did not appear to users who were looking to buy. It was only visible to tourists who were learning about the brand, exploring the home page, tips, recipes, or FAQs. 

BlendJet used OptiMonk’s campaign linking segmentation to ensure that no one who has seen any of their other promotions sees this nano bar. The email address of visiting guests who registered to the popup were automatically forwarded to their Klaviyo list. They could essentially send an email message right away this way welcoming the user to the brand’s customer family. BlendJet was able to collect over 20,000 subscribers in just a span of four short months attributable to this initiative in a fairly major way. As you can evaluate from the examples above, A/B testing was a key feature in all BlendJet campaigns. A/B checking was important in ensuring that they were making data-driven decisions. They checked the platforms, rather than the look of the campaigns, as is customary. They generated an SMS, an email, and a Messenger subscription for each campaign to work out the most suitable way to contact leads and distribute promo codes. 

Integration with Sumo-a digital marketing service : 

BlendJet took advantage of Sumo’s 14-day free trial and implemented the Reduce Cart Abandonment Shortcut on their website. They then conducted a Google Optimize trial to see whether their conversion rate would improve or decline. It was successful in its first day as The growth in revenue was 10.1 per cent (from $3,739.34 to $4,118.94) and the conversion rate rose by 16.7%. (increase from 17.66 per cent to 20.62 per cent). BlendJet’s Ryan Pamplin (Co-Founder and CEO) and John Zheng (Co-Founder and CRO) tested Sumo’s Reduce Cart Abandonment Shortcut for the entire 14-day trial span after seeing the results. 

Ryan and John added 3,000 additional email users to their database in the first 14 days. That’s 3000 email subscribers who would have quit the platform if they hadn’t dumped their cart. Since the bid is based on the visitor’s action (rather than any obscure distracting popup), it converts at a rate of 29%. That’s 19 times the overall conversion rate of 1.5 per cent in the sector. 1336 of the 3000 emails resulted in potential clients, bringing their Shopify store’s income up to $63,861. They had a 1,036x return on their investment after 30 days. 

BlendJet’s three-step strategy was – As BlendJet potential customers want to leave their cart or checkout tab, individuals see this form with a 10% off discount, Customers who enabled the deal can either copy the discount code to their clipboard or press Continue to apply it to their transaction through one tap and then Sumo transfers customers to the Shopify checkout with the special discount promo code added, allowing them to complete their purchase. The overall redeem rate for online deals across all Sumo resources is 16.51 per cent. BlendJet seems to have a 47.66 per cent redemption rate by using this technique. 

Driving Physical Sales through Digital Influencer Aviations-BEN : 

BlendJet, a manufacturer of a versatile and compact blender, wanted to increase direct response e-commerce conversions while lowering consumer acquisition costs. BEN identified verticals, channels, and influencers with the highest interaction and transaction intent using a mix of professional human knowledge and AI. BlendJet used BEN’s hybrid model to optimize views as well as direct purchases, resulting in a 457 per cent increase in sales and a 48 per cent reduction in customer acquisition cost (CAC). The AI surfacing some critical observations, including what content fits well, drove the dramatic growth in revenue and lower CAC. The best-performing videos were those in which the product and producer appeared in the frame. The AI also discovered that the best markets for BlendJet’s brands were mothers, style, and interior design bloggers. 

ShipStation : 

Many companies benefit from ShipStation’s Automation Rules because they eliminate multiple steps that must be otherwise carried out manually before entering orders. BlendJet makes use of ShipStation’s automation rules to help them grow their company more effectively. One or two hours are required to set them up, but after that, one can save several hours a day for the rest of their lives and be able to devote more time to expand their company. 

Business Pivots in response to COVID : 

BlendJet, who is well-known for its social media posts, has had a strong following with their online advertisements, attracting over a billion unique users in the last year. BlendJet has devised a way to pivot and incorporate a fresh message into its current messaging plan in the wake of the COVID-19pandemic. By confronting the problem head-on in a constructive manner. 

Their new story’s mission is to inspire people. They believe that sharing positivity, even though consumers do not purchase a BlendJet, it keeps people in a good mood and converts. BlendJet’s strategic update of its marketing plan was another fruitful market pivot in reaction to COVID-19. “Free Two-Day Shipping” is usually shown at the top of their webpage. BlendJet discovered that saying “Free Shipping During COVID-19” significantly increased their conversion rate after split-testing the website. BlendJet saw a significant increase in revenue after making this slight shift in their consumer contact. 

BlendJet’s story demonstrates how segmentation and personalization increase the chances of converting users into customers. Distinguishing Your visitors not only allows you to better comprehend them, but it also elevates your business.

Also Read: Jamsetji Tata: Things you didn’t know about the founder of ‘Tata Group’

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