software development

How to choose custom software development services for startups?

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Software is at the heart of all successful organizations – be it a small startup or an international company. Businesses can no longer survive without solutions that help them respond quickly to market changes and bring excellent quality. If you have been looking for software solutions that are not working and you have not found what you need, the best move is to turn to the offers of custom software development companies.

Such companies have teams of marine technology experts who can help you achieve your business goals or solve challenges effectively. The market was flooded with software development companies.

But how can you tell if the company you are testing is trustworthy and will deliver the product you need?

This article will guide you through all the important issues that arise every time businesses need someone to do a custom software development project. Finding a reliable tech partner is essential when developing custom solutions. It doesn’t matter if you’re a good business idea founder or an IT team leader who doesn’t have enough professionals on the board. It is in your interest to partner with a professional partner you can trust and rely on.

So, what is Custom Software Development?

software development

Custom software development is the process of building a specific software program. Such software is designed for a specific user group or organization to ensure that all their needs and preferences are met. Some of the most widely used software are content management systems (CMS), customer relationship management (CRM), etc. In all business areas, the need for software application development is high. And especially during the current epidemic, companies prefer custom software development over software development. Why? Let’s talk about that next.

Custom Software Development vs. Off-Shelf Software Development

Custom software is designed to meet the needs of a business, and software that is not on the shelf requires a business to master its capabilities. By understanding the pros and cons of both software, you will understand what should be the right decision for your business. Let’s go inside.

Pros of Custom Software Development

  • Developed to meet different business needs, custom software solves problems that an organization or group of users faces.
  • After specifying the requirements in the Custom Software Development section, it can be customized to meet all of those requirements.
  • Easy to modify, expand, and maintain custom software.
  • Custom software provides a competitive advantage to the business. With it, you can offer a custom solution that your competitors can make. The more well-designed software you use, the better your business will appear in the crowd.

Cons of Custom Development Software

  • Custom software is developed from scratch and offers unlimited customization options. So the initial investment for this software can be very high.
  • If you are looking for software that can be fixed immediately, custom software is not the right choice for you. It goes through a time-consuming development phase that ultimately results in better solutions. That is why this can be considered an effective solution to some situations.
  • To get a custom solution, you need to rely on a custom software development company. In the event that the company is unable to continue providing the service or wrap up for any reason or is not a good service provider, your business will be affected.

Before we discuss the pros and cons of using off-the-shelf software, let’s take a brief look at what this software is all about.

Off-the-shelf software is available and pre-made, designed to give users a certain set of optimal solutions. Customers can quickly start using such software. Retailers can buy such software and sell it to customers directly or with minimal modifications. Using software that is not on the shelf can offer a few benefits, but it has its drawbacks. Let’s look at the pros and cons.

Benefits of Software Development

  • Software development on a shelf requires less time than custom software.
  • Since software that is not on the shelf can be produced in bulk, the previous cost is lower.
  • Reliable off-the-shelf software can have a variety of communities where you can check for responses and updates before choosing software. Also, you can test it before you buy. Additionally, if there is a problem with the software, you can get community support.

Disadvantages of Off-the-shelf Software Development

  • Software on the shelf does not always guarantee to meet all business needs. Compared to custom software, off-the-shelf software can cost less but works well by half. So in the end, you will lose all your savings.
  • Especially such software is not easy to customize. As a business grows or introduces updates, software cannot be constantly updated or improved appropriately.
  • Compliance problems are common. Not all software on the shelf may be compatible with the operating system or device you use in your business. As a result, off-line software can make existing business plans unstable and inefficient.
  • You get no competitive advantage by choosing software that is not on the shelf. It is not a unique solution and can be found in your competitions. Therefore, even if you have a business idea to pioneer, you can easily be copied by your competitors.
  • Software on the shelf can be very expensive if proven to be ineffective, and there are ongoing subscription and storage fees as well.

After looking at the pros and cons of both software, are you clear about the big differences between them? If you haven’t already, let me separate these two terms in terms of functionality, startup support, maintenance, time spent, and cost.

The main difference between Custom Software and Off-the-shelf Software

  • Performance

Custom software offers a variety of functions due to the customization feature. They can be customized and made according to almost all types of activities. On the other hand, off-the-shelf software does not provide any customization feature, resulting in limited functionality. In particular, the user needs to use such software in the right way.

  • Implementation

With custom software, launching the app and delivering it with existing terms and products is much easier because such software offers many customization options. With custom software, you can open and install a new app without interrupting any current process or losing basic data. And since such software is completely at risk, transforming its operations is even more comfortable in terms of the growth and expansion of the business of new markets.

On the other hand, the process of assembling software on a shelf is a bit complicated. Such software does not comply with business requirements. Therefore, installing this software can cause damage to the main data or lead to costly issues.

  • Care and support

Custom software comes with a dedicated and efficient support team that constantly guides you through the entire development, implementation, and implementation process, whenever needed. Since this software works well and is very efficient, maintaining it is not the most expensive thing.

While off-the-shelf software comes with a solid support system, there may be an engineer who doesn’t keep tabs on regular updates or forgets to fix something. As a result, some future updates may cost you dearly.

  • Use of Time

Developing and customizing software according to specific needs takes time. With advanced technology, providers can speed up the process. However, shipping the final product still takes a very long time. In this case, the software upgrade on the shelf is very simple and time-consuming. Since off-the-shelf software comes pre-installed and cannot be used for any particular business needs, fully functional shelf software is ready in just a few days.

  • Cost

Custom software upgrades have higher initial costs and lower operating costs. On the other hand, the initial cost of developing software outside the shelf is quite expensive. However, there are additional maintenance costs and associated support costs.

In short, you will get long-term benefits from choosing a software solution, if you are looking for a software application that can serve the needs of your particular business. Whether you are a large or small business, custom software is proven to work better than the software on the shelf of any type of business over time. Additionally, custom software helps your business to stand out, making you unique.

However, before choosing the right type of software for your business, the question is, does your company need a software development service? Let us find the answer in our next point.

Why Do Small and Medium Businesses Need Software Development?

With reliable and efficient software development services, a company can achieve high levels of success. Here are some of the benefits that businesses can gain by acquiring a software upgrade:

  1. Better Appearance

Customer-focused software used on a website or in-app development can improve your company’s visibility in front of your target audience. And better visibility drives more customers to reach you. Ultimately, it leads to more businesses.

  1. Improved Customer Experience

Customer experience can be enhanced with a software solution. The way you communicate with your customers and what information your business provides is a sign of their loyalty to your business.

  1. Better Communication Management

With the right software solution, a company can improve internal communication between its employees and reap huge performance benefits. Also, they can maintain direct contact with their customers. And this helps to increase productivity.

  1. New Marketing Strategies

The implementation of marketing strategies on the go and the introduction of new promotional channels is possible with software solutions. You can promote your products and services anywhere at any time without spending any money or extra time. Software solutions enable your customers to access your ads from anywhere and anytime.

  1. Extra Sales

Using software helps businesses improve their sales. How consumers meet the business is very important. If you want good reviews about your business for your customers, then create an online platform to make them accessible to your products and services in the most convenient way.

  1. The Power of Small Workers to Work Better

Matching the growing demand for customers and services, performing various tasks, assigning tasks, managing leads, etc. can be controlled by software. The right software eliminates the need for staff and delivers flawless work. The business finds a job that works best for less money.

Basically, custom software solutions can cater to different business needs. It is the best choice for all types of businesses to get long-term benefits. But obtaining this service only from a reputable company can give you great benefits. Therefore, choosing the right software development company is very important to get a high ROI.

Here is a list of all the things you should look for when confirming a software development company.

How do you choose a software development company?

  1. Look at the company portfolio

The first contact you will have with the company is usually through his website. Take your time to browse through it – you need to learn more about it.

Take extra care to investigate the study section. This section of the website will help you understand many things, for example:

  • The technology the company has worked with and the level of their expertise.
  • Company experience with technology you want to use.
  • Whether the company has the knowledge to develop solutions for your industry.

Now, that’s a lot of information, but here are three key points to keep in mind when reviewing company work.

Does it have the technical knowledge you need for your project?

The software development company does not hide its skill sets. Their website should be filled with information about the technology they are focusing on. Use this information to determine if the company has in-depth knowledge of the technology required by your project. Some companies also provide information on industry standards for software development – for example, the agile approach. The case study section is the most informative on their website. When reviewing projects, check that they are using technology that is important to you. While doing so, write down all the details that may be relevant to your project.

Pro Tip: It is wise to go to software companies with a set of technical methods that they need to meet in order for your project to be successful. Create a process list and check the boxes as you go through the company website. For example, if you are looking for great backend technology in web development, it makes no sense to hire a company that shows the most attractive web design in their portfolio – even if they like it.

Do they have experience in building software for your industry?

Note that each industry comes with a slightly different technological paradigm. That’s why hiring a custom software company to develop software at an industry level is critical to the success of your project. Developers with knowledge of the domain can take advantage of their previous experience within your niche, apply the right solutions, and ensure that the final product meets all the required regulatory standards.

Have they used the same solutions before?

It is a good idea to hire a software development company that can work with a wide range of technologies. In that way, you will ensure that your project is matched by a development team with the right expertise – for example, mobile app development. Choose a company that already uses similar solutions in your area – you will reduce the risk of unforeseen problems or unexpected roadblocks that come with a lack of domain knowledge or awareness of industry standards.

  1. Check company profile on review sites

To ensure that your project is successful, you need to meet with a company with a proven track record of successful projects and good relationships with its customers. An easy way to verify customer relationships before contacting a company is through specialized review sites.

Be sure to check out the company profile and reviews left by customers on portals like Venturepact, Resiport, or Clutch. co. The latter is especially useful because it includes extensive profiles that tell you more about the company in just one look – for example, its size, location, approximate hourly rate, and small project size. Also, they offer a few tips, for example, on how to choose the best web development company.

You can see the company rating and read reviews left by customers – and don’t worry, all reviews posted on these sites are true. Platforms regularly communicate with all clients who want to submit a review to verify their authenticity prior to publishing.

Knowing what the previous collaboration with the company was like is as important as getting a referral. Reliable reviews can help you quickly decide between the two companies on your final test.

  1. Turn to social media

Another ideal type of online presence that helps anyone looking for a social media software development company. First, go to the most popular social networks (Facebook, Twitter, Linkedin) to check if the company has pages on it.

Facebook allows companies to add updates to their pages. Does the company you are watching have that feature? And if not, why not? If they did, consider it a red flag. If you see a lot of positive reviews, it is a sign that the company is trustworthy.

Company culture

Be sure to scroll through the newsletter and the information included in the company pages as well. What kind of content does the company share? Is it using a blog? Does it disseminate information on industrial events? What kind of language does it use to communicate with users of social media? Communication work provides a clear indication of what company culture is like.

Company culture is an important factor in such relationships, so it’s best to choose a technology company with a culture similar to yours. That is especially important if you are looking for a professional career partner and you want to make sure your partnership is going well.

  1. Look for company work in the developer community

One way to find out is if a company hires engineers who are knowledgeable about the best skill sets based on their overall involvement with the engineering community.

High-end software development companies often have CTOs and top developers who are prominent figures in local developer circles. They organize and speak at conferences or meetings. They also sponsor awards and sponsor events.

You can be sure that a company that is committed to giving back to the engineering community will attract the most talented professionals in the market. This is why it is so important to check that the company you are looking at has a working presence in the community.

Does the company name appear at industry events? Does the company sponsor events? Asking questions will lead you to find out where the company is located in software development. It will give you a clear idea of ​​the level of technical expertise offered by its employees.

  1. Think of a place

When creating a list of requirements for your project, consider whether the presence of developers may be required in implementing your solution. With that in mind, you should be looking for companies in your area. Mention the need for developers to be available on the site before signing a contract.

By partnering with a company that is closely related and at the same time, you will ensure that your development team responds quickly. As a result, you will have a better time to successfully complete your project.

If you have been researching software development companies and now you have a few options, check their locations to see which ones are the easiest. Consider aircraft availability and pricing, ease of use of aircraft connection, and time zones. At the beginning of your project, it is important that your team and the software development team spend a lot of time together regularly in planning and consultation.

Pro Tip: Considering today’s advanced communications, hiring a team of technology experts from across the globe is not a problem. But as long as they have customer interaction experience in your area of ​​industry and industry. There is also the question of the mind. Companies in Central Europe have more similarities with Western organizations than those in Asia or Russia.

  1. Contact a software development agency

Now that you have learned more about this company and believe it would be the right choice, it is time to connect with the people behind it. You will find more information about the company in the first contact area.

Check if they respond to various channels such as email, phone, or social media. Are they ready to take your lead or do they take a moment to process your investigation? The time it takes for a company to get back to you or to develop a bespoke proposal for your project reflects their knowledge of the issue and even the company’s internal planning.

When you contact a software development company, call or text, be sure to ask for cost estimates, code samples, and other information you find relevant at the time.

Additionally, do not hesitate to ask a potential seller to connect you with their previous customers. If they do a good job, they should be more willing to share this information with you – that guide will help them conclude the agreement.

Consider this if you are considering hiring an overseas technology company. If you are considering working with an overseas software development agency, that first point of contact will tell you more about how you will be communicating once your project has started. When using international resources, communication is often one of the most common pain points.

Does the company have procedures and tools in place to overcome communication barriers? Ask if they have established guidelines and standards that help reduce conflict and misuse.


Choosing the right software development company for your project is a daunting task. But if you follow the procedure outlined above, it will definitely be easier and more efficient.

Choosing the right software company is critical to the success of your project. You need to meet with an agency that inquires about the needs of your business and understands what value software should bring to customers. Project managers, designers, and developers should be interested not only in what needs to be done but also in why. Once we know what kind of results a client wants, we can recommend a cheaper or faster way.


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