social media marketing

Top 8 Tools to Conduct a Social Media Marketing Analysis

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What is a social media sentiment analysis?

A social media sentiment analysis tells you the ways people feel about your brand online. Rather than taking a look at simple and easy counts of mentions and comments, generally, sentiment analysis takes a look or considers the emotions and opinions. It involves collecting and analyzing information within the posts people share about your brand on social media.

Why is social sentiment analysis important?

Generally, the Social media marketing company does the simple consideration of the social mentions can help us to determine the way most of the people are talking about the branding in an online way. But what are they saying? These all questions can be answered by Social media sentiment analysis tools.

It might be looking like a great initial glance after getting a high number of mentions. But if it’s a storm of negative posts, it’d not be so great in any case. For example, Peloton saw an outsized spike in mentions after it launched its holiday ad at the top of 2019. But when the sentiment expressed of those mentions they expressed some pretty negative opinions.

Social media sentiment analysis tools

social media sentiment analysis

Hootsuite Insights Powered by Brandwatch

The Hootsuite Insights which is powered by the Brandwatch usually allows you to watch the social media sentiments automatically by evaluating or considering the detailed Boolean search strings.

You’ll also learn clouds showing the foremost common words wont to mention your brand. It also includes some charts which act as a benchmark to your competitors in a social media marketing analysis.

In the consideration of positive and negative sentiments.Hootsuite Insights which is powered by Brandwatch tracks or keeps a record of your specific emotions like joy, happiness, anger, and overtime.

This tool also allows you to take a look at the sudden changes or the trends that are going on in today’s world.

These tools also give you the feature to filter the sentiments of the audience by using the locations or demographics which will be helping you to analyze the sentiments which are varying across the audience.

Alerts are a handy feature that allows you to be notified if there’s a sudden change in sentiment.


Generally, it is a tool that usually acts as a host in the setting of the text analysis tools which also includes the sentiment analysis tools which are always ready to use with some of the exceptional features with accuracy.

These tool products can easily mix up or can be integrated with the tools like Zendesk and google sheets and if you have some knowledge or can determine the code then you can use the MonkeyLearn API to your stack for the sentiment analysis tools.

You might also want to possess a go at building your own sentiment analysis model without writing one line of code. This will offer you the liberty to coach models using your own business data, and teach it to acknowledge industry-specific language

Once you’ve analyzed your data for sentiment, connect your results to MonkeyLearn Studio to ascertain your sentiment analysis leads to finite detail.


Lexalytics focuses on customer sentiment. It processes your texts (breaking them into sentences to gauge elements like semantics and syntax) then runs them through sentiment analysis to measure the emotions and emotions behind customers’ words. Once the analysis of the sentients gets overs these tools give a set of visual results that helps in determining the audience sentiments.

You can customize the tool in several ways, though you’ll need a knowledge science background to know how it works.

Talkwalker’s Quick Search

A quick search may be a social media program from Talkwalker. This tool allows you to urge insights from all of your brand mentions by automatically analyzing social media communications. It is very useful for getting the new ideas of the campaign outcomes, getting the ideas of the content, and also used to discover the new trends.

It generally performs the analysis of the sentiments in terms of the social mentions in more than 25 languages.

Real-time social listening allows you to stay on top of each issue because it happens and helps you understand how customers feel about your brand or product.


Working with Rosette’s sentiment analysis tool may be a breeze. You can generally use the API to perform the analysis of the sentiments on the social media data in a fine-grained way of analysis.

For example, the sentiment expressed by customers once they mention a selected product, company, or person.

Rosette is in a position to spot parts of speech by means of morphological analysis and lemmatization (the grouping of inflected word forms in order that they aren’t analyzed separately). If you’re a worldwide company you’ll train Rosette’s sentiment analysis tool to spot up to 30 languages.


Repustate’s sentiment analysis software can detect the sentiment of slang and emojis to work out if the sentiment behind a message is negative or positive. Repustate offers a free trial so you’ll try the tool to ascertain if it really suits your needs.

Customize the API to spot one among 23 languages, and train sentiment analysis models to acknowledge alternative meanings of words, to realize even more accurate sentiment insights.

Critical Mention

Usually, these help us to determine the sentiments of the social media mentions through the help of critical mentions. By tracking your mentions in real-time, you’ll be ready to carefully monitor your brand and cash in on positive mentions, and identify potential problems.

Track mentions and branded terms on Facebook, YouTube, and Twitter, and look for keywords associated with specific topics. Marketers also can use sentiment analysis to gauge their brand health within the marketplace and perform competitive analysis.

Social Mention

Social Mention may be a free sentiment analysis tool that’s very simple to use. Users can look for any keyword and receive an entire analysis of how that keyword is performing.

This analysis includes a summary of the general sentiment of the keyword, the sentiment of every mention, and therefore the amount of positive, negative, or neutral comments the keyword has.

Sentiment Analysis and Its Importance in Digital Marketing Services

In this digitally connected world, social media has become an inevitable business solution, a necessity

For digital presence, it’s considerably important to understand what and the way people are talking about your brand. The solution to spot the mood of the digital world is sentiment analysis.

This is when a computer analyzes information from social media and identifies emotion attached to that particular post. Generally, the audience reacts to a particular brand in two ways i.e…either positive and negative. In the field of social media, the analysis is usually done by social listening by which we can evaluate and determine the value of the post that took place in the social media.

Sentiment analysis and SEO practices that generally maintained by the Digital Marketing Service provider

What is consistent with you is that it is the most vital part of digital marketing?

SEO is the one that is usually considered as the reaping of the fruits. If your SEO is robust, traffic will automatically arrive and therefore the rest just follows. Digital Marketing Service provider companies always focus on such SEO practices to optimize the results.

So the most important things in today’s world are to get more and more knowledge of SEO and to improve these skills.

Sentiment analysis has already paved its thanks to search engines. They are affecting the way websites rank.

In 2018 only Bing introduced an algorithm to determine and evaluate the sentiment analysis tools in its search engine. And Google has hinted quite once that it’s getting to do an equivalent within the very near future.

One of the main changes this may bring into SEO is that the way backlinks are interpreted by the search engines.

According to the research, it’s said that unsatisfied clients/customers are more likely to offer reviews or comments than satisfied ones. This means albeit you’ve got authentic backlinks, but the reviews aren’t positive, you do not stand an opportunity to rank.

Negative backlinks will only decrease your SEO score.

So, if you’re looking forward to enhancing your SEO skills, now’s the time.

What are the types of sentiment analysis?

By far you recognize, what sentiment analysis is and its relevance in digital marketing services. Now you would like to understand how it works for your business. And for this, you have to get the knowledge of the different sentiment analysis.

The different types are:

Fine-grained – this sort of study is usually binary which generally focuses on the reaction of the audience i.e… Generally positive or negative.

However, this might have subdivisions like a negative, very negative, neutral, positive, and really positive. Like it happens in 5-star ratings.

Emotion-detection – this analysis is strongly supported emotions and mainly detected in texts. It includes the combination of the vocabulary of a person, knowledge, and machine algorithms and programs which is generally used to evaluate and determine the record of the public reactions.

Aspect-based – this sort of sentiment analysis is deeper and is typically for a few specific elements. It is often specifically for the feature of any product or service. Aspect-based sentiment analytics comes in handy when trying to find product-specific reactions.
Intent-analysis – it’s all about determining what’s the important intention expressed within the message. It is mostly useful to streamline the customer network workflow.

Also, Read How to Create “Water Cooler” Moments on Social Media

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