EaseMyTrip Case Studies

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Individuals are 30% more inclined to coronary failure assuming they go 5 years without partaking in a get-away. Voyaging is one of the exercises that has demonstrated more than one advantage to our body and brain since it revives both.

Who could do without traveling? Voyaging, quickly, helps us learn and encounter more than we do when we are confined to our homes or lead a stationary way of life. In any case, most frequently it was seen that individuals went confounded or couldn’t summon boldness enough to travel because of the multitude of intricacies associated with it, which are bothered by the absence of information about the objective picked and the updates about the fitting admission to be conveyed. Moreover, a great many people needed to convey a lot of money during the excursion, which additionally included tremendous dangers. Presently, these don’t make any difference any longer with the introduction of EaseMyTrip. EaseMyTrip is a one-stop site worked for the end clients so they can uninhibitedly travel anyplace without stressing a lot over anything during their excursions. From booking trips to seeing sights, booking taxis during the outing and all through it, and arranging a total occasion without breaking the banks, Easemytrip assists the explorers with having confidence.

Sent off by Nishant Pittie, Rikant Pittie, and Prashant Pittie, EaseMyTrip was established in 2008 as a problematic thought of laying an Indian web travel firm. The firm, which is situated in New Delhi, offers inn reservations, aircraft tickets, excursion bundles, transport reservations, and other white-name administrations.


EaseMyTrip – Latest News

23 October 2021 – EaseMyTrip is looking to reinforce its non-air organizations and is, along these lines, wanting to gain a portion of the organizations from the lodgings, trains, transports, and occasions sections.

17 September 2021-Easy Trip Planners Ltd, the organization that runs the movement gateway EaseMyTrip, hit the $1 billion achievements in intraday exchanging on September seventeenth. Around $955 million (roughly Rs 7,000 crore) was the organization’s market capitalization toward the finish of the exchange day. The organization’s stock cost hopped just a brief time after it uncovered aspirations to develop around the world, remembering for the Philippines, Thailand, and the United States.

As indicated by a meeting with Rikant Pittie from EaseMyTrip, as the movement area keeps on recuperating from the hold of Covid-19, the firm will likewise endeavor to develop into other unfamiliar business sectors.

EaseMyTrip – About

Otherwise called Easy Trip Planners, EaseMyTrip is an organization that sells tickets, transportation, visit bundles and housing. Situated in New Delhi’s Patparganj Industrial Area, EasyMyTrip is an Indian web travel service. This travel service has workplaces the whole way across India and the world. It runs a movement site that offers limits on flights, lodgings, transport tickets, and excursion bundles.

The firm gives a wide scope of transportation items and administrations to fulfill the needs of explorers going inside the country as well as to and from different nations. It offers shoppers a wide scope of assets and data to assist them with arranging, exploring, booking, and buying travel administrations and products both inside India and to different nations. Items and administrations are accessible online through its sites and portable applications. The organization utilizes information and investigation to tailor the client experience on the sites and portable applications in light of earlier pursuits and buys, which they think upgrades client commitment and the chance of procurement.

EaseMyTrip – Travel Industry

As more areas move to advanced channels, India’s internet-based travel business is developing. Gross bookings for online travel will ascend in twofold digits, outperforming the all-out movement industry. The web-based travel business in India is rapidly advancing because of the presentation of the web and the ascent of counterfeit reality (AR), as a rising number of Indians have depended on the comfort of the web for better travel rates and lodgings. The rising entrance of unfamiliar aircraft and inn reservations given by online gateways like Cleartrip, MakeMyTrip, Yatra, and others will represent most of the development in the Indian internet-based travel area.

Occasion bundles are progressively being presented related to travel and transportation choices. The public authority’s territorial air terminal advancement drive elevates association with more modest urban communities and towns, and it is the biggest proceeding with improvement in India concerning air openness and moderateness. The developing travel industry area in India, as well as the rising pervasiveness of web users and cell phone clients in different countries, are driving the web-based travel market in India.

EaseMyTrip – Founders And Team

Nishant Pittie, Rikant Pittie, and Prashant Pittie laid out EaseMyTrip in 2008.

Nishant Pittie

Mr. Nishant established the business proposing to turn into an innovator in the movement and traveler area. In the wake of acquiring his four-year college education in business from Delhi University, he proceeded to turn into a fruitful business visionary in the movement area also. His tireless objective to offer ideal types of assistance to Indian and worldwide voyagers prompted the foundation of India’s chief travel service. From 2012 to 2014, he filled in as privileged secretary of the Travel Agents Federation of India (TAFI). Mr. Nishant has fiddled with filmmaking, co-creating the Bollywood blockbuster ‘Madaari’.

Rikant Pittie

Simple Trip Planners Pvt. Ltd. was helped to establish by Mr. Rikant Pittie, one of India’s most brilliant youthful business people. As a carefully prepared financial backer with six years of involvement, he has set up a good foundation for himself in the internet-based travel area by carrying new points of view on the movement and the travel industry business. Having procured a Bachelor of Technology (B.Tech.) from Kurukshetra University, Mr. Rikant has made a critical commitment to the organization’s development. His exhaustive comprehension of each part of the movement business, as well as its association with an online business, has made this association a commonly recognized name among India’s insightful explorers. Rikant was the sole proprietor of Duke Travel Agency while still in school.

Prashant Pittie

Simple Trip Planners Pvt. Ltd’s. a consultant is Mr. Prashant Pittie, an accomplished industrialist with an assorted foundation. He is known for his fantastic advertising capacities and creative thoughts, and he has an astounding talent for some areas of business. Mr. Prashant holds a B.Tech. from IIT Madras. He has three years of involvement with the United States, where he functioned as an associate VP in HSBC’s Risk Department in Chicago. EasyMyTrip.com has cut out a spot for itself under his careful focus. Prashant is persuaded that innovation, equipped individuals, and a modern supervisory group can drive any business higher than ever progress.

EaseMyTrip at present has more than 375 workers. EaseMyTrip has detailed that the organization is presently working with “a certified group of 477 thoroughly prepared staff who are adding to the organization in its steady development”, according to its Linkedin profile.

EaseMyTrip – Startup Story

Nishant Pittie, Prashant Pittie, and Rikant Pittie thought of the idea for EaseMyTrip as they were requesting boarding passes for their dad’s standard business ventures and setting aside cash all the while. At first working as a travel service out of their carport, the couple lost all of their cash in the initial three months. Afterward, references from loved ones were useful, and a major circle back happened when a carrier spotted numerous appointments starting from a solitary email account and moved toward the Pittie siblings to turn into its movement accomplices.

EaseMyTrip – Mission and Vision

“We have a devoted in-house innovation group zeroed in on creating secure, progressed, and adaptable innovation framework and programming. Our innovation empowered foundation and frameworks have empowered us to work and keep an effective and lean association connected with the size of our activities.”

EaseMyTrip – Logo

EaseMyTrip makes voyaging simple and advantageous for its clients, which makes sense for the name.

EaseMyTrip – Business Model and Revenue Model

To take special care of the disconnected travel industry in India, EaseMyTrip started activities in 2008 by zeroing in on the B2B2C (business to business to the purchaser) circulation channel and permitting travel planners admittance to its site to buy homegrown outing planes tickets. Following that, in 2011, the organization started tasks in the B2C (business to client) circulation channel by using its B2B2C channel and focusing on the rising Indian working class populace’s movement needs.

They had the option to begin tasks in the B2E (business to big business) dispersion direct in 2013 to offer start to finish head out answers for corporates, because of their presence in the B2B2C and B2C channels. They have an assorted buyer base and a huge dissemination network on account of their support in three different appropriation channels.

EaseMyTrip – Philanthropy

550 oxygen concentrators were imported for commitments during the COVID 19 Oxygen Crisis in India, and the firm additionally reported an exhaustive merchandise exchange that offered full repayments, including flight charges deducted. During the Kerala floods, the organization’s workers were likewise given a day’s pay.

EaseMyTrip – Partnerships

It drew in with the coal area for a brief time frame somewhere in the range of 2015 and 2017. Coal worth 2.2 million dollars was bought for resale by the organization. In 2018, they collaborated with the Indian Railway Catering and Tourism Corporation (IRCTC) to sell train tickets. In September of this current year, EaseMyTrip teamed up with FoodForTravel. As a component of the understanding, shoppers were given free prepared to-eat suppers.

They’ve likewise chipped away at many movies together, including the huge spending plan epic Manikarnika. They had the option to upgrade their associations with an assortment of accomplices, like lodgings, transports, and aircraft, and exploit various limits thus. With north of 20,000 carrier tickets sold consistently, it has steadily developed to turn into the third-biggest web-based travel service in our country.

EaseMyTrip – Growth

The organization announced a 300% yearly expansion in its combined net benefit to Rs 27.13 crore for the September quarter because of the greater offer of carrier tickets and lodging appointments during the quarter, according to the organization’s assertion in a stock trade warning on November 3, 2021.

Because of the inoculation endeavors and the expanded information about the COVID-19 infection, the movement area is consistently recuperating universally. Travel aggregators EaseMyTrip, saw an extensive expansion in incomes in the quarter promptly present Covid when analyzed on the past one, which was destroyed constantly wave of COVID-19.

When it opened up to the world in March of 2021, EaseMyTrip had been bought 159.33 times. As per Prashant, EaseMyTrip was one of the principal make a trip firms to open up to the world, and from that point forward, a huge number of online organizations have petitioned for an IPO.

As indicated by the fellow benefactor, EaseMyTrip developed at a pace of 47% every year from FY18 to FY21. On projected pay and deals targets for the next year, he adds, “We are projecting essentially a 70-80% increment from FY21 numbers.”

With recent fads in web travel driving development, EaseMyTrip’s productivity had expanded in any event, during the pandemic. It had been seen that because of the unusualness around the eliminating and reinstalling of limitations, people arranged trips all the more rapidly, which assisted Easemytrip with utilizing its administrations.

EaseMyTrip’s market capitalization has effectively crossed the $1 billion imprint on September 17, 2021, when the offer cost of the organization was recorded at a 52-week high of INR 717.65.

EaseMyTrip effectively runs 95% of its business around air organizations, which incorporates flight tickets and the excess 5% comes from its non-air organizations. Presently, the organization has likewise seen truly a development, in twofold digits, even in the 5% non-air organizations that it enjoys! To this end, the organization is intending to zero in additional on its non-air organizations to reinforce its presence in the inns, trains, and occasions fragment. EaseMyTrip will start its extension with the assistance of certain acquisitions, according to the reports dated October 22, 2021.

EaseMyTrip has seen an ascent in its income from tasks, which was posted at Rs 85.7 crore in the Q3 of FY22, in this manner denoting a 51% ascent from Rs 56.6 crore, which was last kept in the last quarter of FY21, and around 2X ascent from the third quarter of the last monetary. Moreover, the organization has seen its income from activities ascend to Rs 173.7 crore from Rs 72 crore in the initial nine months that finished in December 2021, of FY22.

EaseMyTrip has proactively gone for an IPO that was esteemed at Rs 510 crore and got recorded on the homegrown stock trades in 2021.

Here go some significant development features of the brand:

The organization is a main web-based travel service in India

EMT gloats about working with a lean and practical model of activity

EMT is fueled by cutting edge innovations and investigation abilities

EaseMyTrip brags of a history of conveying a great exhibition with the assistance of an encounter supervisory group

Aside from working in India from 3 workplaces in Delhi, Bangalore, and Mumbai, EaseMyTrip additionally works abroad and has workplaces in Singapore, Dubai, London, USA, Thailand, and the Philippines

EMT has over 59K travel planners lined up with the organization

It organization professes to have 11 million+ clients

EaseMyTrip – Competitors

The top rivals in EaseMyTrip’s serious set are:


Facilitate My Visa



WOW Air Fare

Worldwide Currency Travel and Tours


Trafalgar Tours

Rennies BCD Travel

Thomas Cook India

Riya Travel and Tours

EaseMyTrip – Acquisitions

EaseMyTrip has gained 3 organizations to date, and both came in 2021. Binge Hospitality was the last organization gained by EaseMyTrip on November 18, 2021, for Rs 18.25 crore ($2.45 mn). The procurement of Spree Hotels and Real Estate Pvt Ltd would assist the organization with extending its impression in lodging and occasion organizations. The organization recently gained a B2B travel commercial center, Traviate on October 28, 2021.

EaseMyTrip – Challenges Faced

EaseMyTrip has banded together with Air Deccan, which offered tickets going from 500 to 700 rupees. Notwithstanding, they immediately stopped offering such low evaluations since their benefits were quick lessening. EaseMyTrip had to enroll new travel planners and cut their bonus rates because of this lamentable development. They worked together with numerous other disconnected travel planners who gave them a loan. They would utilize this cash to purchase tickets in mass from the carriers, bringing about a critical rebate. It gave most of the early monetary stream, and the siblings had the option to create a decent benefit.

EaseMyTrip – Awards and Recognitions

World Business Leader – The Bizz Awards 2020

Best Travel Booking Site – SATTE (2020)

Best Dealer Meet – Business World 2020

Best Travel Planner by Ravishing Wedding Awards 2019

Worldwide Achievement Awards 2019

Client-Centric Business Award by Business Television India – Business Leader of the Year 2019.

Vistara Gold Partner 2018-19

World’s Greatest Brands and Leaders 2017-18

Asia’s Greatest Leader and Asia’s Greatest Brand Awards 2017

Undertaking Excellence of the Year (Tourism and Hospitality)- by 24MRC Network Leaders Awards

Best Destination Management Company in Thailand

Top Contributors Awards 2015-16

Most Promising Brand for Travel and Tourism in India by Business Leaders Awards 2015

Most Outstanding Online Company-B2B by TnH magazine at its Travel and Tourism Awards 2014

Best Online Travel Company of the Year-Business Leadership Awards 2013

Franchisor of Year in Travel-Franchise Awards 2010

EaseMyTrip – Future Plans

The firm has proactively settled its impression in the UAE, Singapore, and the UK, so this is the following stage in our overall improvement plan. It plans to grow its air tagging business in three extra countries (the Philippines, Thailand, and the United States), and it expects a flood in worldwide travel and vacationer interest before long. As a component of this next period of development, the organization intends to foster a confined travel internet searcher in each overall auxiliary, permitting customers in the area to exploit EaseMyTrip’s worth-based contributions. The UAE-explicit web search tool is now functional, with plans to send off two additional sites by December 2021.

As opposed to venturing into new regions, the firm expects to focus on its lodging and get-away bundle activities. It will try to build deals and benefits by strategically pitching to its present client base. Besides utilizing our broad specialist network for occasion appointments, the partnership plans to utilize it to enhance its lodging and occasion activities.

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